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Senior Go-To-Market Digital Product Manager

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Our Client is looking for a highly analytical, passionate, collaborative Senior Go-To-Market Digital Product Manager well versed in consumer centric mobile apps, consumer adoption of new technology, and marketing strategies to engage consumers. You will be the go-to expert on large volume mobile app adoption, recommend marketing, rollout and product strategies. The Senior Go-To-Market Digital Product Manager is an integral component of product success; the ability to simplify the complex is critical.

A Week In Your Shoes:

Develop the product roadmap with the project and marketing teams, to ensure alignment with company strategy.
Conduct business impact analysis to determine internal and external impacts of the changeDevelop and manage the delivery of the 'go to market' approach for the app release
Assess business readiness and developing risk mitigation plans
Develop support models and transition plans to ensure effective BAU handover
Stakeholder management

What We Look For:

Proven experience as a go-to-market specialist, with strong ability to manage across teams, influence senior leadership, and communicate vision and strategy
Deep experience (5+ years) designing, building and driving adoption of mobile apps to a high volume customer base
Hunger for data and analytics to drive marketing decisionsRazor sharp communication skills and equivalent sense of humor 

The working environment is dynamic and requires a person, who is comfortable operating at a fast pace, can collaborate with multiple teams while striving for results and executional excellence. The ideal candidate will combine a deep understanding of consumer behavior with go-to-market strategies to create, position and drive consumer adoption of this new and exciting mobile app. 

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