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Senior Email Specialist

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Awesome educational client is looking for a Senior Email Specialist/Producer to start ASAP and work until the end of March, with the possibility of being a temporary-to-permanent position.

The Sr. Email Specialist has principal responsibility for producing, trafficking and launching specific email campaigns. An ideal candidate will also have experience to develop/code e-mails as-needed. The Email Producer must be able to combine strong project management skills with a strong client-orientation and a knowledgeable passion for delivering consistently on-time, high-quality email solutions.

• Produce hand-coded HTML files from Photoshop files.
• Experience in developing dynamic content HTML files.
• Deep understanding of email personalization and user experience.
• Solid understanding of email coding best practices.
• Ability to produce mobile/responsive design email templates.
• Responsible for understanding email campaign process from start to finish.
• Works with staff within the email team, Strategic Marketing, Marketing and Publication Services, Design Services and other departments to develop and deploy effective, relevant and timely email campaigns.
• Takes ownership of and coordinates all efforts for assigned email campaigns from start to finish.
• Provides counsel about email production guidelines, standards and procedures, as well as suggestions for optimal email performance. Maintains contacts with staff across Marketing and in all other departments as required.

Within email marketing tool:
• Uploads data files and maps fields to appropriate attributes for specific email campaigns.

• Understands and implements suppression rules.

• High level of acuity for quality assurance.
• Coordinates with multiple team members to ensure email process is consistent.
• Identifies opportunities for improvements and efficiencies in the email development and proactively identifies solutions.

Internal Contacts:
• Key contacts include Director, Email Services, Email Traffic Specialist, Email Editor, and fellow Sr. Email Specialists.

• Establish and maintain frequent communication with colleagues across Marketing, including designers, project managers and project owners.

• Maintains strong working relationships with programs and units within the College Board that provide source material for email campaigns.

External Contacts:
• Interact with freelance developers, editors and producers as warranted. Interact with external customers and creative agencies as needed

Bachelor’s degree required.

Minimum 3+ years experience in a similar producer/developer role.
Experience required in:
• Managing, motivating, supporting and understanding different creative teams
• Email development process and lifecycle involving content management systems
• HTML coding
• Email design best practices

Related Skills & Other Requirements:
• Ability to effectively coordinate multiple responsibilities simultaneously, with fast, flexible, cooperative work style; ability to reprioritize as warranted.
• Excellent attention to detail.
• Understanding of email best practices.
• Strong negotiation and issue resolution skills
• Familiarization with HTML and graphics so as to facilitate interaction with and coordinate projects across various email production teams.
• Strong customer service orientation, with an ability to clearly discern client and audience needs and successfully translate them into appropriate content offerings.
• Must be self-starter take charge individual.
• Proven ability to deliver projects on time, with strong organizational, time and task management skills.
• Experience with Microsoft Project a plus.
• Experience with Epsilon a plus.
• Perl knowledge a plus.
• Experience with Adobe Creative Suite required (Photoshop and Dreamweaver)
• Marketing to students a plus.

This position will be subject to a background check.

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