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Senior Digital Performance Analyst

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Our client is a price comparison website-based business specialising in financial services. The website enables consumers to compare prices on a range of products, including mortgages, credit cards and loans.
This is a critical role in a small team for a highly analytical performance analyst, who will work closely with the commercial team to analyse and report on the performance of the company's sites, tools and apps.

They’re looking for someone with experience of digital performance analysis, who’s passionate about numbers, who can interpret data, translate statistics into stories, turn research into meaningful, actionable insights and engage with various audiences. You must be creative and practical, with excellent interpersonal and communication skills.

MAIN ACTIVITIES/TASKS:
• Work with stakeholders across the business to define KPIs
• Own KPI dashboards and reports, and distribute as relevant
• Continuously analyse performance of company's sites and apps, regularly communicate findings to stakeholders across the business
• Analyse performance of CRM and acquisition activities
• Provide stakeholders with meaningful, actionable analysis
• Competitor analysis

REQUIRED KNOWLEDGE & SKILLS:
Essential
• Experience of analysing the performance of websites and marketing activities
• Good MS Excel skills, including formulae and pivot tables
• Good working knowledge of Google Analytics or similar analytics tools, including goals, events and reports
• Understanding of digital marketing industry, especially SEO and acquisition

If this is you, please email me your up to date CV and I will get in touch.

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