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Senior Digital Marketing Strategist

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Our client, an integrated marketing communications agency, has an immediate opening in its Interactive group for a full-time Senior Digital Marketing Strategist. We are seeking a senior strategist with an entrepreneurial approach, and a passion for excellence to partner with our account services team while leading digital efforts for assigned accounts.

Key Responsibilities

• Lead strategic planning efforts for digital initiatives, including website user experience design and development, content strategy, digital marketing campaigns and social media engagement

• In partnership with Account Services, translate client goals and objectives into actionable and measurable digital marketing programs and strategies.

• Plan, execute and monitor integrated digital communications strategies and tactics executing across multiple channels including social media, mobile and email marketing

• Lead definition and planning efforts for SEO and SEM, including executing and optimizing programs as needed.

• Develop relevant analytics reports, including analysis and recommendations across all channels for defined programs

• Conduct audits of client’s existing digital marketing efforts and develop strategies and tactics for optimization

• Develop project briefs

• Identify research opportunities, and lead efforts where appropriate

• Plan and facilitate both internal and client working sessions

• Lead project efforts and delegate tasks to other digital and project marketing team members

• Support business development efforts with creative and strategic content/input as part of the RFP or proposal process

• Stay up-to-date and maintain a high level of expertise in digital technologies and marketing trends

• Participate in industry events, and be engaged in the interactive / marketing community

• Develop written documentation such as proposals, presentations and client case studies

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