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Senior Digital Marketing Strategist

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Digital agency seeking a Temp-Perm (100% conversion) Senior Digital Marketing Strategist to join their team. This role will be about 50% product marketing and 50% digital strategy. Ideal candidates have experience from the agency side and a solid background in marketing, product development, or branding through digital channels—and know "how to best market a product”. The agency’s clients are mainly technology and medical apps and software. There is also a research component to this role so someone who can interpret data, conduct interviews, and guide user research is crucial.

Additional Responsibilities Include:
• Gathering and summarizing research, performing user/customer interviews and facilitating strategy workshops with clients
• Day-to-day liaison for interactions with both internal and external project teams—helping solve problems and craft digital experiences
• Maintain in-depth understanding of client’s needs, business, products, market and conduct regular reviews of their competitor’s online presence
• Lead discovery and research in early project stages—Conduct stakeholder interviews, primary and secondary research, review analytics and other materials
• Define marketing directions for major Client projects
• Author and deliver various documents and presentations such as creative briefs, positioning statements, brand eco-systems, digital communication planning, research plans, social media strategies and digital strategy road-maps
• Provide ongoing strategic and tactical advice to clients on a wide range of digital marketing topics
• Participate in new business development meetings when required
• Keep up with technology trends such as web, mobile, and social, and participate in regular knowledge exchanges with peers
• Experiment with the new tools and techniques to constantly improve processes

Interested candidates respond with relevant digital samples. Client is open to relocation for this role. Thank you.

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