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Senior Digital Marketing Specialist

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Are you a Senior Digital Marketing Specialist looking for a dynamic position where you can use your experience and abilities to make an immediate impact? Do you have extensive experience in creating a marketing strategy for websites, social media, lead pages and email campaigns? Do you have strong corporate communication skills as well as the ability to manage projects at once while providing thought leadership for marketing initiatives?  Apply to join our team!

 

Job Summary

  • Develop and launch multi-channel digital marketing campaigns

  • Develop and execute marketing assets and automation strategy

  • Ability to build, test and launch landing pages and optimize email campaign flow with attention to technical conceptualization of demand creation

  • Work with marketing team to integrate social media campaigns into other marketing efforts such as websites, content marketing, SEO and PPC

  • Track, analyze and develop reporting for stakeholders and be proactive in recommending next steps based on past performance

  • Manage daily updates of websites in relation to optimization, UI improvements and automation strategy

  • Ensure that emerging tactics in the industry are evaluated and adopted where appropriate

 

Qualifications

  • 8+ years of experience in  digital marketing roles

  • Bachelor’s Degree in Marketing or related field

  • Experience with Marketo, Adobe Photoshop, Quark and/or Adobe Illustrator

  • Experience with simple website development(HTML / CSS)

  • Knowledge of Adobe Photoshop.

  • MUST have hands-on expertise with Google Analytics, Google AdWords, marketing automation systems, Salesforce.com, social media monitoring tools, and content management systems

  • Excellent verbal and written communication skills

  • Ability thrive in a collaborative fast-paced environment.

  • Experience managing online marketing projects from concept to implementation, with solid project management skills

  • Organizational and interpersonal skills are a must

 

What’s in it for you

  • Opportunity in a company experiencing rapid growth

  • Hands on opportunity to work with internal communications and outside agencies

  • Steady and stable environment

  • Full health benefits

  • Easily accessible location in Philadelphia

 

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