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Senior Digital Marketing Manager

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Firebrand are once again partnering with this leading financial organisation, this time we are searching for a Senior Digital Marketing Manager for a one year contract. With three direct reports
this exciting role will focus on developing and maintaining digital marketing campaigns working in close conjunction with the broader integrated marketing team. We are searching for a natural
leader with an in-depth understanding of the digital marketing spectrum.

Key responsibilities:
• Set strategic direction and processes across the digital marketing team
• Work in close collaboration with the broader integrated marketing team
• Guide effective use of key digital marketing channels across analytics, social, content, SEO, SEM, eDM, display, media, mobile and online
• Liaise closely with insights and analytics to test and optimise campaigns and initiatives
• Manage end-to-end campaigns with appropriate digital marketing team members
• Establish and refine best practice digital marketing principles to maximize digital spend
• Evaluate and liaise with key external agency suppliers
• Be recognised as the 'go to' digital marketing expert
• Effectively manage and nurture your digital marketing team
• Drive creative thinking and continually encourage adopting new methodologies

Key experience requirements
• Extensive senior digital marketing experience
• In-depth understanding of the ever evolving digital marketing landscape
• Strong analytics experience with proven ability of utilising key metrics to maximise initiatives
• Management experience with the ability to lead, develop and nurture team members
• Experience introducing best practice processes
• Strong project management skills with the ability to multi task within this fast moving team environment

To be considered for this role your CV must clearly demonstrate your suitability, in particular showcasing your hands on senior digital marketing knowledge and team management experience.

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