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Senior Digital Marketing Manager

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A respected company in Indianapolis and tasked Vitamin T to locate an exceptional Senior Digital Marketing Manager. This is a leadership position on the corporate marketing team which is specifically focused on connecting with the end customer.

You will:
• Lead the digital B2C marketing strategy; including mobile, social, email and ecommerce marketing.
• Measure and track digital marketing analytics and continually improve digital customer conversion rates.
• Work creatively and collaboratively to show measured business results.
• Provide input into the current design and development of our ecommerce platform and for how all of our digital customer interactions should scale and be continually optimized.

Responsibilities:
• Develop and manage seasonal digital marketing campaigns including national and local email and text campaigns.
• Own the enterprise social media presence including content creation, advertising tactics, promotions & social customer service procedures.
• Manage the enterprise website, including content and site updates as well as integrations and evolution of the site.
• Lead marketing of enterprise ecommerce initiatives.
• Ensure appropriate tracking of all digital marketing team efforts and oversee internal reporting including monthly dashboards as well as presentations to management.
• Manage digital marketing team budget.
• Manage & develop team members.
• Perform all other duties as assigned.

Required
• 5+ years of progressive marketing experience
• BA/BS in business, communications, marketing or a related field
• Solid business communication skills
• Strong writing & proofreading skills
• Experience or ability to manage people and processes.

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