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Senior Digital Marketing Campaign Manager

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Fantastic on-site Online Marketing Campaign Manager position available starting early to mid-January 2014.
This person is responsible for the development and execution of online marketing programs to drive growth for Consumer Credit Card, and Personal Lines and Loans products. This position will partner closely with Offline Marketing channels and lines of business to implement product offerings.
Key areas of focus include:

• Partner with direct mail and lines of business owners to implement offer strategy for acquisition for Credit and Loans products across owned channels (onsite, secure session, email)
• Drive integrated multi-channel marketing campaigns executed through online channels for Credit Cards, Rewards, Loans.
• Ensure successful implementation of Invitation-to-Apply and Instant Pre-Qualify campaigns in online channels by partnering with Direct Mail, Digital, and lines of business.
• Create plans to optimize channel performance working with lines of business to execute plans and share insights.
• Develop and execute strategies for developing the email channel to drive repeat customers in partnership with Wells Fargo email team.
• Work with product managers and Marketing to align campaign messaging with offline and other marketing campaigns.
• Able to develop forecasting, tracking and reporting for online results, including communicating results to senior marketing program manager.
• Partnering with internal groups to identify and execute against new opportunities to support the overall needs of new and existing product offerings

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