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Senior Digital Content Strategist (Temp- Perm)

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Fortune 500 financial/insurance client seeks a Senior Content Strategist for a temp-perm opportunity with a brand new department. As Senior Content Strategist, you will work with leaders within the Chief Marketing Officer’s organization in the U.S. Business’ Customer Office. You will get to work in an exciting and engaging agile startup environment where you will be encouraged to expand your skills, test your creative boundaries, share new ideas, and, most importantly, have fun.

Responsibilities
• Develop and maintain client's digital content engagement strategy across digital marketing channels.
• Drive strategy and content initiatives to bring all content on the global website into a new unified user experience
• Define content strategy in alignment with business objectives, editorial best practices and operational realities.
• Partner with Marketing Directors, Copywriters and UX team to evolve Prudentiall.com develop content strategist that have a focus on increase lead generation and engagement
• Collaborate with product management and marketing to create and evolve taxonomy to enhance SEO

.Requirements:
• 5-7 years of relevant (content strategy) experience, Financial Services experience preferred
• A/BS required (English, Communications, or Advertising/Marketing degree preferred)
• Prior experience in a fast paced and dynamic creative environment
• Versatility and demonstrated success writing for the digital space
• Experience using a content management system
• Strong communication skills
• Work well within a team environment.
• Highly organized with an ability to adapt quickly to changing priorities

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