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Senior Digital Analyst

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Come and work for a well respected non profit in downtown DC! This client is one of the largest membership organizations in the United States! Immediate need for a seasoned Senior Digital Analyst, to sit on-site in Washington, DC.

The Senior Analyst role will support the Director of Analytics & Insights by providing analysis and reporting for the Digital Strategy Organization and other business units. This position will play a critical role in managing website optimization and relevancy of online content and offers via A/B and multivariate testing and audience targeting strategies. The Senior Analyst will lead a variety of other initiatives including completing analysis projects for client's executive leadership and other key stakeholders of web data, managing tag-based implementations on behalf of the businesses, and providing end-user training and education on analytics tools such as Adobe SiteCatalyst.

Responsibilities:
* Drive core insights from the data to suggest, create and execute a test and learn plan that drives fundamental improvements to the site experience and increases in performance against KPIs.
* Create digital dashboards and summary reports for presentations to management
* Provide ad hoc reports and analysis to quantify the impact of campaigns and other major initiatives
* Provide recommendations to support the continual improvement of editorial, marketing, and technology efforts based on quantified data
* Collaborate with external data partners, agencies, and vendors to assist with data collection, reporting, and campaign tagging
* Provide a high level of expertise with data collection technologies and its implementation in a business context (i.e. Adobe SiteCatalyst and Data Warehouse, Ad Hoc Analysis, Test&Target, and Dynamic Tag Management)

Requirements:
• Direct experience with A/B and/or multivariate testing technologies is highly desired.
• The ideal candidate will be strong on SiteCatalyst, including demonstrated experience with implementation, set-up, management, and use of Site Catalyst.
• Strong project management skills and the ability to own complex analysis projects is required.
• Three to five years of business analysis experience in large companies working with multiple stakeholders.

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