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Senior Digital Analyst

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Our client, a non-profit organization in D.C., is seeking a Senior Digital Analyst to join their team on a long-term contract basis. This person will work closely with the Director of Digital Analytics, providing analysis and reporting for the team and business units across the organization. As part of the central digital analytics organization, this person will be responsible for a variety of initiatives including completing analysis for executive leadership and other key stakeholders of web data, identifying behavioral trends on the site, providing insights and recommendations for optimization, and managing tag-based implementations on behalf of the businesses. This person MUST have several years of Adobe SiteCatalyst experience.

Job Responsibilities include:
-Driving core insights from the data to provide recommendations that drive fundamental improvements to the site experience and increase performance against KPIs.
-Creating digital dashboards and summary reports for presentations to management and various business units.
-Providing ad hoc reports and analysis to quantify the impact of marketing campaigns and other major initiatives.
-Providing recommendations to support the continual improvement of editorial, marketing, and technology efforts based on quantified data;
-Collaborating with external data partners, agencies, and vendors to assist with data collection, reporting, and campaign tagging;
-Providing a high level of expertise with data collection technologies and its implementation in a business context (i.e. Adobe SiteCatalyst, Data Warehouse, Report Builder, Audience Manager).

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