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Senior Digital Analyst (4)

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The Senior Digital Analyst role will support the Director of Digital Analytics & Insights by providing analysis and reporting for the Digital Strategy Organization and other business units across organization. As part of the central digital analytics organization, the Senior Analyst will be responsible for a variety of initiatives including completing analysis projects for executive leadership and other key stakeholders of web data, managing the weekly and monthly data collection for global reporting, managing tag-based implementations on behalf of the businesses and providing end-user training and education on analytics tools such as Adobe SiteCatalyst and Google Analytics.

Job Responsibilities include:
Drive core insights from the data to provide recommendations that drive fundamental improvements to the site experience and increase performance against KPIs.
Create digital dashboards and summary reports for presentations to management and various business units;
Provide ad hoc reports and analysis to quantify the impact of campaigns and other major initiatives;
Provide recommendations to support the continual improvement of editorial, marketing, and technology efforts based on quantified data;
Collaborate with external data partners, agencies, and vendors to assist with data collection, reporting, and campaign tagging;
Provide a high level of expertise with data collection technologies and its implementation in a business context (i.e. Omniture SiteCatalyst and Data Warehouse, Google Analytics, Test&Target, tag-based testing technology);

Ideal Qualifications
Collects data from both Adobe (SiteCatalyst) and Google Analytics, and has a clear strategy for using both within the organization. The ideal candidate will be strong on SiteCatalyst, including demonstrated experience with implementation, set-up, management, and use of SiteCatalyst. The ideal candidate will have 3 to 5 years of hands on experience with Adobe’s SiteCatalyst, Data Warehouse, and Discover tools. Previous certification on Omniture technology is highly desired.
Direct experience with Google Analytics is not required but is highly desired;
Strong project management skills and the ability to own complex analysis projects is required.
Direct experience working with outside consultants on technology and strategy projects is desired.
Direct experience in a media-focused environment is desired but reasonable experience in any vertical will be considered.
Three to five years of business analysis experience in large companies working with multiple stakeholders and supporting often complex decision making processes is highly desired.
Excellent communication skills, the ability to interact easily with all levels of end-users and technical resources is required.
Demonstrated ability to effectively communicate with senior management is highly desired.

SOFTWARE/TOOLS: Adobe SiteCatalyst and Google Analytics

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