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Senior Digital / Search Account Manager - 1 Key Client

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Responsibilities
- drive client strategy across your portfolio of accounts and advise customers on how to achieve their business goals in the most effective manner by utilising their various marketing channels
- manage a portfolio of customers, taking responsibility for growing revenue as well as the day to day management of these accounts
- drive business growth through existing clients, developing a proactive action plan for your accounts in order to meet client retention and budget targets
- identify, propose, up-sell and implement new projects and campaigns in order to meet and exceed each customer’s ROI and service expectations and to maximise revenue and profit for the agency
- motivate and support the technical delivery teams in delivering an outstanding service in order to retain and grow all customer accounts, taking responsibility for the quality of work carried out by all team members and ensuring the agency has the correct level of skills to grow your accounts
- monitor accurate and clear forecasting with support from your account director
- oversee the delivery of discovery work and project manage on-going retainer activity and project work for your customers, ensuring work is delivered to the highest standard, on time and to budget
- proactively advise clients about digital marketing landscape developments and ensure that campaign strategies are adapted in a timely fashion to meet all relevant requirements
- project manage the ongoing planning and administration of your own customers’ accounts, ensuring that your customer campaigns are properly planned and documented and ensuring that the right commercial and technical strategies and resources are in place to deliver against campaign objectives and scenario planning forecasts
- develop knowledge on an ongoing basis of developments in SEO, paid search, display, retargeting, email marketing, affiliate marketing, social, Conversion Optimisation, inbound marketing and other key, relevant channels that provide traffic and conversions for clients and to share this with your team
- maintain a strong understanding and high proficiency of use of the key analytical and market intelligence tools (Google Analytics, Coremetrics, Adobe Omniture, Hitwise, Searchmetrics) and ensure analysis and insight are drawn from these tools on an ongoing basis to maximise the delivery of customer campaigns

Requirements
- A minimum of 5 years’ experience in an account management or project management role gained within the digital and wider marketing sector of devising and implementing integrated digital marketing campaigns, within an agency that includes a variety of digital channels – in particular SEO, PPC, Display, Social, Email and Content
- Proven experience of managing large budgets ($500K p.a.)
- Specific experience of achieving significant improvements in results by devising and implementing innovative campaign strategies and ideas
- High level customer relationship management skills with a proven ability to develop and maintain long lasting customer relationships
- Excellent communication and presentation skills and ability to deliver clear concise ideas to internal and external stakeholders

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