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Senior Designer

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Our client, an agency in Boston, is hiring a Senior Designer for an ongoing contract.

Client/Project: Explore opportunities where the healthcare/insurance client could expand the current user experience and more successfully move people through the funnel. Create a three-year roadmap by prioritizing technical capabilities, business goals and user value that is identified through user testing.


Main duties and responsibilities:

Senior Designer is responsible for the development, design and execution of creative concepts for leading-edge Marketing and Web solutions. He/she also plays a design leadership role on an account/track of work, managing junior designers and collaborating with developers, IA, copywriter and content strategists as a part of the creative process.

Graphic Production & Prepress:
• Lead execution and production of existing concepts to provide complete
deliverables, creating style/brand guides and templates when applicable.
• Ensure quality, creating standards and prepare deliverable for handoff to
developers, client, printers etc.
• Print and bind comp mock-ups as needed.
• Ensure that files are set up correctly for printers and applies understanding of
4-color process, digital and large format printing
• Work with print manager to spec projects. Assist in press checks when
needed.

Design & Layout:
• Create multiple layouts applying design principles such as color, typography,
photographic selection, organizing elements and usability.
• Work collaboratively with UX, copywriters, project management, other
designers and production team
• Ability to be both hands-on and provide clear direction to others
• Interpret and translate wireframes into tangible and compelling experiences
• Execute an existing design system and create new ones with minimal creative
direction.
• Provide rationale for design choices. Assure design meets business objectives
as stated in creative brief.

Motion & Animation:
• Create storyboards animations (identifying the range of assets to be used, the
story to be told, etc).

Concept Development & Presentation:
• Develop ideas based on criteria in creative brief.
• Present ideas with rationale to senior leadership and to clients
• Develop style of the presentation for existing concepts/directions. Determine best format to execute upon ideas.
• Support Art Directors with directing and managing 4-5 junior designers to help
develop sketches/storyboards to present to senior team. Assist in rationale and
strategy for ideas in final deck.

Brand Assessment & Development:
• Evaluate a brand’s visual language (color palette, logo, font, etc) across a
range of media (print, online marketing, Web site, packaging, etc) with little
guidance and oversight
• Compare the brand’s expression across different channels and identify
consistencies & inconsistencies etc.
• Document findings.
• Create summary scorecard to depict high-level findings.
• Sketch logo and wordmark ideas with direction from senior team.
• Explore appropriate typographic, photographic and color treatments for the
brand.
• Document stylistic rules appropriate for the brand and the audience of the
medium with oversight including color palette, typography and logo/wordmark
guidelines.

Requirements: Healthcare experience is VERY ideal

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