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Senior Creative Copywriter

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We are looking for a Creative Copywriter/Content Strategist for our global consulting client. This role will begin after onboarding and is a 6 month contract with the opportunity to go permanent. This specific role is to help an energy client re-design their website and IT infrastructure. The role is remote but travel is required 20-25% of the time to New Orleans, LA. This role will be client facing and walking the client through a content strategy transformation across all channels so full cycle campaign experience is a must!

Key Responsibilities:
• Develop insightful and thoughtful content strategies for exceptional and sustainable experiences
• Lead content work streams with highly collaboration, interdisciplinary teams that include client account lead, industry leads, creative leads, visual designers, analysts and digital marketing specialist that can be local, in distant parts of the country and near shore
• Work with clients through hands-on methods including workshops; plan and lead content-related activities
• Effectively communicate content findings, recommendations, and strategies to internal team and client, both verbally and in writing
• Plan and conduct content audits and competitive and heuristic analyses; synthesize and present findings
• Participate in marketing assessments, including planning and prep of materials, conducting interviews, and synthesizing
• Establish voice and tone reflective of the brand and appropriate to audiences and communication touch points. Create writers’ guidelines that include wider guidance on writing appropriately.
• Document client editorial processes and synthesize findings
• Define and document content types, requirements, and hierarchies
• Develop and map messaging to audiences, accounting for variables such as time, place, and device
• Create editorial calendars
• Coordinate with SEO, social, content marketing and management teams to ensure aligned messaging, requirements, and strategic follow-through
• Participate in development of new tools and ways of working that improve both quality and efficiency of work

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