Senior Copywriter

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Our client is looking for a Superstar conceptual Sr. writer who can also handle writing simple, clear member communications. Ideally someone should come from advertising agency with Healthcare experience.

Conceptualizes and writes copy to increase recognition of company as a leader in it's industry, applying an in-depth understanding of diverse market segments, trends, and strategic goals.

Ensure that copy is factually accurate and appropriate for the targeted audience, and that it meets project-specific criteria and reflects brand standards in voice and style.

Interview Senior Leaders, physicians, and members to acquire needed information.

Work closely with Editors to ensure that copy standards are consistently applied.

Collaborate with other teams to help assess client needs and recommend copy direction and key messages.

Conduct all appropriate research (using a variety of methods including Internet resources) as part of copy development.

Keep abreast of market research, key competitive information, media and legislative issues, regulatory guidelines, and clinical and organizational goals.