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Senior Copywriter

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We are currently looking for a Senior Copywriter for a financial services client in North West Dallas!

As a Senior Writer, you will be responsible for creating and executing a content strategy designed to reach our prospects and customers. As a team, we believe that content is the essence of a brand. You must be able to take a topic and produce accurate, relevant, and on brand content which may include website content, direct mail copy, blog entries, white papers, case studies, scripts, press releases and social media postings. 

Responsibilities include:

  • Working independently and as part of the creative team, typically including an art director and/or designer, to deliver excellent work on every aspect of a project. 
  • Develop concepts and supporting materials for a holistic brand relaunch as well as day-to-day marketing needs. 
  • Evangelizing our corporate style and brand voice and tone, sharing with other groups the importance of consistency in delivering our brand promise. 
  • Understanding the business and industry of our internal clients and the lives of our prospects and customers. 
  • Participating in all necessary internal and external meetings - briefings, status, brainstorming sessions, and presentations. 
  • Managing multiple projects for various clients, and working with project management to meet all deadlines. 
  • Keep brand marketing management aware of pertinent project activity.
  • Must be able to present ideas in an organized, professional, and effective manner.
  • Responsible for managing workload and time lines.
  • Maintain awareness of brand budgets.

Education/Experience Requirements:

  • Bachelor's degree in Journalism, English, or Communications.
  • Hands-on contributor with 10+ years full-time writing experience copywriting and concepting for print and digital, with experience writing web copy. 
  • Financial services copywriting experience preferred; brand launch support experience a plus. 
  • Experience with corporate marketing and branding, and a clear understanding of marketing strategies and concepts. 
  • Strong presentation skills, and outstanding communication and interpersonal skills. 
  • Self-manage internal deadlines and release dates. 
  • Strong knowledge of Microsoft Word; Adobe PhotoShop, Adobe Acrobat, and Wordpress is helpful. 

Portfolio must contain: 

  • Advertising executions (TV, print, digital and outdoor), ideally award-winning 
  • SEO writing sample (highly preferred this is one of your 3-5 samples) 
  • Live copy on the web (i.e. Blog, website), preferably a site under your direction 
  • Sample marketing/email campaigns 
  • Direct mail samples 
  • Emotive and story-telling writing style highly desired

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