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Senior Copywriter - Education

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Our client, an expert in educational publishing, needs a skilled Copywriter for one of their product lines.

Deliverables include: direct marketing campaigns (email blasts, landing pages, mailings, online and print advertising, social media, etc.) and sales rep support tools.

The Senior Copywriter responsibilities include, but are not limited to, the following:
Responsibilities

Consistently working to better understand key customer segments and their pain points
Lead brainstorming sessions with other members of the creative team in order to develop ideas for campaign concepts and visuals and ultimately, the copy itself
Routinely writing and editing content for the company website, micro-sites, social media pages, Pay-Per-Click (PPC) ads
Creating content that helps to further establish us as a thought leader in our key industry segments
Establishing policies and processes for developing the industry's best direct/interactive marketing programs
Reviewing competitive output and strategy

Skills and Qualifications
Successful candidates will thrive in a fast-paced environment and demonstrate a record of achievement:

Minimum of 5 years of experience in marketing copywriting, at least 3 of which has been in online marketing
Strong copywriting skills and knowledge of principles for creating direct marketing and sales rep support tools
Experience developing and using white papers, case studies, and testimonials to support integrated marketing programs

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