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Senior Copy Writer

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The Senior Copywriter’s primary responsibility is the creation of intelligent, original and effective advertising under the immediate direction of the Associate Creative Director. While the digital space depends heavily on the visual aspect of a communication, the quality of the idea is vital and is very much a shared responsibility of the writer and art director. Senior Copywriters are expected to take on a leadership role with regard to providing excellent client service and leadership.

Key Areas of Responsibility:

• Works in creative team, typically including an art director or senior art director
• Responsible for understanding the client’s business and industry.
• Participates in all necessary internal and external meetings – client briefings, status, team briefings, brainstorming sessions and presentations.
• Collaborates with team to deliver excellent work for every aspect of a project.
• Manages multiple projects for various clients and works with project management to meet all deadlines.
• Proactively identifies and pursues opportunities on behalf of the client that go beyond the obvious or accepted solution.
• Presents and sells work.
• Provides rationale for the team’s aesthetic and strategic thinking.
• Responsible for having a point of view and for expressing it well.
• Prepares for all internal and external presentations.
• Maintains strong, proactive relationship with all members of the creative, as well as members of the client team.
• Is aware and respectful of everyone’s role and contribution.
• Communicates with all team members about all current and future work.
• Attends meetings – punctual and prepared.
• Mentors, trains and inspires less experienced writers and other team members.
• Communicates regularly with the ACD and Creative Director about Client issues, team dynamics, workloads, new opportunities, etc.
• Participates in building a strong, profitable and respected discipline.
• Works to stay current with and employ appropriate new technologies and opportunities.
• Contributes to all new business pitches whenever necessary and with a sense of urgency.
• Participates in building a collaborative, inspiring and fun culture.

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