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Senior Content Strategist

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Senior Content Strategist (contract position)

• Reports to Sr. Manager, Visual Design & Content
• Responsible for the architecture, labeling, editorial voice, and brand adherence of web properties
• Skills in key content management tools including but not limited to Tridian and TeamSite
• Partners with members of the Production team to provide search optimization, keyword research and strategy for website related marketing
• Design content that is structured and optimized for effective search, publication and distribution
• Define content categories, taxonomy, and work flows with the content management system
• Responsible for interpreting and applying web analytics data to optimize web pages
• Writes, edits and proofs UI content
• Contribute to recommendations regarding navigation and content improvements, outsourcing, workflow, methodologies and other opportunities to improve efficiency, quality and profitability
• Partners with peers and staff in Creative Services, Marketing Strategy, Digital Strategy and Online & Mobile, to guide the implementation of marketing strategies and business requirements to completion online
• Responsible for translating requirements into effective content and information architectures and communicate product features and benefits
• Identify opportunities for content testing and measurement. Partner with “Analytics” to implement testing and measurement
• Partners with Marketing Engagement & Delivery Leads and other business partners to gather project requirements and explore content solutions
• Research and learn emerging trends, tools and technologies in the delivery of effective multichannel marketing campaigns
• Present, explain, and sell content strategy rationale to Manager, Production Studio, individuals, creative teams, project partners, and leadership.

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