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Senior Content Strategist

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Our client is seeking a Senior Content Strategist to drive a Content Management strategy as an Enterprise wide initiative. The content strategist will lead the business adoption of a Content Management strategy which involves supporting and driving the people, process and technology required to scale and personalize the process by which we create and deliver content. This involves developing a content strategy, migrating content from multiple locations to one central repository and leveraging analytics to meet strategic goals.

The SrContent Strategist will:

  • help to evolve the underlying content strategy models
  • reconcile disparate content management systems that exist across business units
  • optimize tactical workflows, standard operating procedures for content management
  • integrate, develop, optimize technology to facilitate the content management strategy
  • support the establishment of enterprise wide metatag and taxonomy strategy
  • advance Marketing content management disciplines into other areas of the enterprise

Responsibilities:

  • Build and coordinate a shared vision with multiple departments across organizations (including IT and business sponsors) to gain support for strategic initiatives and balance the needs of multiple stakeholders
  • Own content audit, mapping and requirements roadmap and direct core team in execution
  • Influence the development of site nomenclature, taxonomies and content structure hierarchies across all platforms
  • Understand and make recommendations for content governance (e.g. create editorial style guides and content processes)
  • Accurately scope projects, develop documentation that communicates the user experience, business strategy and best practices
  • Oversee complex sitewide content projects
  • Closely collaborate with interaction designers, product strategists, developers and visual designers to create innovative content solutions

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