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Senior Brand Manager £75k

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Specifically, you will be leading our UK Brand team which is in the UK Food Marketing team within UK Marketing.

This role will best suit an individual who thrives and smiles under pressure, is well organised, pragmatic, can manage issues, decisions and stakeholders and most importantly, puts our customers first. You will act as the customer guardian for our branded portfolio in the UK. You will need to be able to navigate through a matrix organization where collaboration and partnership with our Group Marketing colleagues is critical. You will be responsible for leading the UK Brand Management Team to develop multi-year product roadmaps and identifying opportunity areas for existing and future brands.

Key Relationships:

UK Marketing including Customer Strategy
Group Brand Team
Buyers, Buying Managers, Customer Managers, Technical and Development Managers, Category Directors
Insight, both internal and external agencies
External experiential agencies
Packaging design team
Press office
Store Communication
Customer Service Centre

Key responsibilities and accountabilities:

Reporting to the Food Marketing Director

Driving own brand sales participation
Understanding the customer and ensure the brand propositions continue to be relevant and resonate with customers
Researching trends and changes within the markets that our product brands compete in and work with development managers to develop the brands reflect these trends and changing customer needs
Develop and manage the brand / portfolio strategy for product brands in Food within the UK
Leading Marketing Plan process including prioritization of resources against Portfolio Strategy & Broader Food Marketing Plan
Safeguarding brand health across the portfolio and stakeholder management including best in class brand performance analysis
Developing Brand Management team including Processes and Tools

Key Skills/ Experience and Qualifications required


Customer Focus
Personal Integrity
Team Leadership
Developing Self and Others
Analysing and Decision Making
Managing Performance
Managing Change
Gaining Commitment


Strong Commercial understanding
Product and proposition development
Brand Strategy and marketing plan development
Resource prioritization
Stakeholder management
Brand Marketing communications

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