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Senior Brand Manager

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AQUENT is seeking a Senior Brand Manager for an exciting opportunity in Plano, TX.
The ideal candidate will be persuasive, highly collaborative, and able to bring ideas to life in creative way.

As part of the Brand Marketing team, you will generate ideas and support marketing initiatives intended to drive brand health and deliver business results .You will be responsible for ensuring that projects align with the overall strategy and result in an industry leading customer experience that delivers mortgage/home equity origination growth. The ideal candidate will be highly effective at navigating a matrix organization and influencing people by leveraging channel expertise, a positive attitude and ability to work in whitespace.


Responsibilities:
• Develop direct response learning agenda based on overall campaign strategy
• Create channel strategy to drive lead generation, brand awareness, and mortgage/home equity originations growth
• Optimize marketing strategies based on past results, market changes and consumer insights
• Manage the execution of direct response production including vendor management
• Provide feedback on creative briefs ensuring that marketing materials reflect the channel strategy
• Partner across the organization to communicate and manage acquisition projects related to the direct response channels
• Engage in resource planning process to anticipate and identify upcoming creative development needs
• Manage input from cross-functional stakeholders (business partners, creative team, legal, compliance etc.)
• Share channel learnings and teach teammates about best practices
.

Basic Qualifications:
• Bachelor Degree or Military Experience
• 3+ years of marketing communications, advertising and/or public relations work experience
• 3+ years of experience in digital and/or direct response marketing

Preferred Qualifications:
• Experience in direct response channels (e.g. direct mail, email, targeted outbound strategies)
• Experience in industry best practices and developing testing strategies
• Keen process orientation and ability to work independently to resolve problems
• Proven ability to manage multiple projects simultaneously and adhere to tight timeframes
• Experience reviewing creative briefs and working with creative teams
• Experience in the areas of product, project and process management, a

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