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Senior Brand Manager

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This position is accountable for adapting and implementing key marketing strategies defined by the Regional Brand Marketing Team and consistent with the Brand Activation Lead guidelines for the country.
The position will be the local expert in the brands/categories designated, driving expertise on the brands/categories he/she is in charge of. The position will ensure effective, creative and efficient implementation of marketing plans by working with agencies, visual merchandising teams, Consumer Products and Sales teams. Furthermore, the position will act as Marketing interface with both internal and external customers.

Primary Responsibilities
- Develop deep expertise of the market place, retail dynamics, consumer and shopper behavior
- Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&L, 
margin, forecasting)
- Select the line by channel/customer and manage product information, validate translations and 
localization of creative assets
- Drive consistent flawless execution of brand activation plans by ensuring effective implementation of 
brand strategies and action plans
- Coordinate communication plans following brand communication strategies: 
o Be the primary contact for local media agency
o Responsible for brand activities across traditional medias and for content placement if any.
Partner with the local Digital Associate Manager to execute consumer engagement digital activities
- Develop and drive execution of brand retail activation plans (including franchise in collaboration with Consumer Products when appropriate: Merchandising strategies, tentpoles and promotions, POP etc.)
- Develop and implement country specific plans if needed
- Partner closely with regional Brand Marketing and Communication teams, with local Sales and 
Consumer Products and local partners to drive sales, revenue and market share
- Contribute to driving customer engagement through presentations of product lines, brand plans, ad- 
hoc presentations to local Sales teams and key local customers
- Monitor business results and measure the effectiveness of plans and initiatives, taking corrective 
actions if necessary
- Manage local A&P Budget
- Responsibility for managing and developing a team of direct reports 


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