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Senior Brand Manager - 3 months

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Our client, a leading London based charity, is looking for a driven and proactive Senior Brand Manager to join their team for a 3 month contract. You will be required to ensure the long term strategic development of the brand is aligned to the target audiences, underpinned by long and short-term business objectives.

The single objective is to grow awareness through existing and new partnerships, innovative relationships and sponsorship, creating a deeper level of brand engagement with a consistent brand experience across all our channels via the creation and communication of a group brand DNA.

Key Accountabilities:
• Brand Proposition Strategy: Develop and maintain a distinctive, differentiated and engaging customer brand proposition, including visual identity, tone of voice, product and service style that informs ‘what we do and how we do it’ across the entire customer journey. Brand development should reference beyond the charity sector and benchmark within the world of consumer goods and services 

• Partner Brand Proposition Strategy: Develop and maintain the brand offer that engages our partners, recognising the changing dynamics of the charity sector and provide compelling reasons to partner with the comapny 

• Brand Standards /Specification Strategy: Working with the Group head of Brand and Marketing Insight manager, Content team manager, Product development and Customer Services, use insight to evolve and periodically refresh the brand standards/specification, to ensure a clear understanding by key stakeholders of what good looks like across all channels. 

• Agency rosta management: Working across all functions build and manage a rosta of strategic, media, design, advertising, content and communications agencies and ensure a smooth briefing process is maintained and managed. Create 'all agency' working groups to maintain alignment. 

• Continuous Product Improvement: Provide support and direction as an integral part of the design, delivery and on‐going management against each new product or service initiative ensuring the appropriate cost/quality level and consumer experience 

Key Skills & Experience:
• Significant experience of developing Brand’s and delivering and managing an integrated customer experience in a large organization, with a diverse customer base.
• Experience of brand management in a large complex organisation, where strategic marketing, brand positioning, and the management and implementation of an annual communications planning process have all been major components.
• Significant experience of using customer insight and managing statistical and analytical modelling and segmentation techniques in order to assess the effectiveness of all customer communications.
• Experience of managing above- and through-the-line, multi-media, integrated marketing agencies which have delivered strong results.
• Experience of successfully working with subscription- based/membership products, which meet customer and organisational needs.
• Experience of managing the design development process from start to finish, including research, briefing, creation, design development and implementation.
• Experience of strategic customer segmentation that has led to the development of brand strategies that have delivered strong engagement and awareness results.
• Experience of planning and monitoring budgets.

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