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Senior Brand Analyst, 4142156

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Our client is seeking a Senior Brand Analyst for a contract position.

PURPOSE OF POSITION:
Provide leadership for marketing and product development activities for assigned business segment or product line in order to achieve financial growth and profit targets.

KEY RESULTS AREAS:
Consumer and Customer Insights
Strategic Thinking
Marketing Plan Development and Execution
New Product Development
Analysis and Action

SPECIFIC DUTIES AND RESPONSIBILITIES:
Consumer and Customer Insights
• Assists research team in execution of research studies
• Evaluates competitive set for category, brand and segments
• Partners with Marketing Management to Communicate positioning and relevance for product, segment, brand and price point

Marketing Plan Development and Execution
• Analyzes results of marketing programs to support development and on-going refinement of marketing plans
• Creates presentations and may partner with Design to present at internal line reviews and customer toy shows
• Observes sizzle and TV creative. May attend pre-production meetings and shoots as appropriate

New Product Development
• Partner with Marketing Manager to lead product development process and team
• Shares thorough understanding of competitive set for category, brand and segment around the world with product development team.
• Works with team to achieve target cost, margin contribution, retailer margin and schedule
• Prepares product planning memo before issue

Analysis and Action
• Updates monthly line lists and merchandising outlines
• Evaluates results of marketing programs, including POS, shipping and brand attributes, to support development and on-going refinement of marketing plans

EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:
General understanding of the business objectives related to marketing/brand management
Demonstrated understanding of standard marketing techniques
Basic understanding of research methodologies and when they are used
Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
Basic understanding of annual financial plans
Ability to provide insights to product and packaging development teams and give feedback on concepts in an effective and constructive manner
Thorough understanding of standard marketing techniques
Demonstrated leadership ability
Demonstrated strong analytical and strategic thinking skills
Excellent written/verbal, time management and quantitative/analytical skills required


PERSONAL ATTRIBUTES REQUIRED:
Proven ability to drive change and results through influential leadership skills
Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
Demonstrated strong presentation skills with a persuasive nature
Proven ability to effectively manage multiple projects in a dynamic environment
Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items

EDUCATION REQUIRED:
Bachelor's degree in marketing, business or related field; MBA preferred

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