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Senior Brand Analyst, 3985771

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Our client is seeking a Senior Brand Analyst for a contract position. The position is three months to start and may be extended.

PURPOSE OF POSITION:
Provide leadership for marketing and product development activities for assigned business segment or product line in order to achieve financial growth and profit targets.

SPECIFIC DUTIES AND RESPONSIBILITIES:

Consumer and Customer Insights
• Assists research team in execution of research studies
• Evaluates competitive set for category, brand and segments
• Partners with MM to Communicate positioning and relevance for product, segment, brand and price point

Marketing Plan Development and Execution
• Analyzes results of marketing programs to support development and on-going refinement of marketing plans
• Creates presentations and may partner with Design to present at internal line reviews and customer toy shows
• Observes sizzle and TV creative.  May attend pre-production meetings and shoots as appropriate

New Product Development
• Partner with Marketing Manager to lead product development process and team
• Shares thorough understanding of competitive set for category, brand and segment around the world with product development team.  Works with team to achieve target cost, margin contribution, retailer margin and schedule
• Prepares product planning memo before issue

Analysis and Action
• Updates monthly line lists and merchandising outlines
• Evaluates results of marketing programs, including POS, shipping and brand attributes, to support development and on-going refinement of marketing plans


COMPETENCIES REQUIRED:
• General understanding of the business objectives related to marketing/brand management
• Demonstrated understanding of standard marketing techniques
• Basic understanding of research methodologies and when they are used
• Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
• Basic understanding of annual financial plans
• Ability to provide insights to product and packaging development teams and give feedback on concepts in an effective and constructive manner

EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:
• Thorough understanding of standard marketing techniques
• Demonstrated leadership ability
• Demonstrated strong analytical and strategic thinking skills
• Excellent written/verbal, time management and quantitative/analytical skills required


PERSONAL ATTRIBUTES REQUIRED:
▪ Proven ability to drive change and results through influential leadership skills
▪ Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
▪ Demonstrated strong presentation skills with a persuasive nature
▪ Proven ability to effectively manage multiple projects in a dynamic environment
▪ Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items
▪ Solid PowerPoint and Excel skills
▪ Ability to analyst large data sets.

EDUCATION REQUIRED:
• Bachelor's degree in marketing, business or related field; MBA preferred

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