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Senior Associate, Experience Designer

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A digital ad agency located in downtown Manhattan is seeking an Experience/IA Designer to join their team. This is a FREELANCE opportunity starting mid-August and lasting for 1 month (possibility of extension). This is ONSITE.

Level & Job Title: Sr. Associate, Experience Designer

Project: Experience design for Sitecore rollout of a content-based site for a CPG brand.

Key Responsibilities:
- Wireframe development for site components
- Working closely with visual design and front end development to create holistic design and content solutions
- Evaluate existing sites in terms of their persuasiveness, emotional design, and conversion; assess properties for usefulness, usability, visual design, content, and branding
- Lead participatory design/user testing sessions; lead Information Architects in the sessions
- Identify and document meaningful patterns from the user research, audit the findings; provide recommendations to the client/internal team based on findings
- Lead development of personas/segmentations based on research findings; integrate personas/segmentations with related deliverables such as opportunity maps and wireframes
- Prepare, conduct, and analyse behavioral in-context research events
- Identify opportunities to create business value and improve the user experience
- Execute participatory requirements gathering sessions, participate in debrief sessions
- Conduct and analyze stakeholder interviews to understand key success factors for a project or pursuit
- Present concepts to clients and internal stakeholders with research and best practice annotations
- Assist in creating strategies for persuasive design with oversight and guidance
- Develop Navigation Model, Primary and Secondary Navigation structure
- Develop Sitemap with all levels as required
- Analyze task flows, task decompositions and create optimal Task Flow
- Develop frameworks describing key aspects of proposed experience, how it reconciles business/user needs
- Create prototypes using tools such as InDesign, Visio, Axure as required
- Mentor junior Information Architects towards client delivery and excellence
- Conduct periodic Knowledge Sharing sessions

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