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Senior Associate Designer

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An agency here in NYC is looking for a Senior Associate Designer

Primary Responsibilities:
- Lead execution and production of existing concepts to provide complete deliverables, creating style/brand guides and templates where applicable
- Ensure quality, creating standards and prepare deliverables for handoff to developers, client, printers, etc.
- Create layouts by exploring appropriate design principles such as color, typography, and photographic selection for the brand, organizing elements and usability
- Provide rationale for design choices; assure design meets business objectives as stated in creative brief
- Work collaboratively with UX, copywriters, project managers, other designers and production team
- Ability to be both hands-on and provide clear direction to others
- Interpret and translate wireframes into tangible and compelling experiences
- Create storyboards for animations (identifying the range of assets to be used, the story to be told, etc.)
- Develop ideas based on criteria in creative brief; present ides with rationale to senior leadership and to clients
- Develop style of the presentation for existing concepts/directions; determine the best format to execute ideas
- Support Art Directors with directing and managing 4-5 junior designers
- Evaluate a brand’s visual language (color palette, logo, font, etc) across a range of media (may include print, online marketing, Web site, packaging, etc.) with little guidance and oversight
- Compare the brand’s expression across different channels; create summary scorecard to depict findings
- Sketch logo and wordmark ideas with some direction
- Document stylistic rules appropriate for the brand and the audience of the medium with oversight including color palette, typography and logo-wordmark guidelines
- Potential to work with print manager to spec projects and assist in press checks when needed
- Could be asked to print and bind comp mock-ups as needed

Requirements:
- Need someone who’s focused on creating beautiful designs on websites/mobile apps/touch screen, and not traditional graphics and print
- They’ll be working on telling a customer story journey – creating mock mobile apps/websites, like “a week in the life of an [CLIENT]'s customer”
- We are thinking to use sketches as the base layer and then layer on possible infographics and typography, ultimately creating a number of highly visual and client-appropriate Journey posters
- This will entail making the strategic definition of final journeys and once they are finalized, the creative team will need to bring it to life.

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