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Senior Analyst, Audience Insights

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Top Media & Entertainment client is seeking a Sr. Analyst of Audience Insights for an on-going contract with full benefits!

This person must have experience with Adobe Analytics/Omniture!

The Senior Analyst, Audience Insights is a quantitative role tasked with analyzing multiple sources of digital analytics data to uncover useful product insights & interesting stories for websites, mobile apps, and connected TV (OTT) apps. Working with multiple product and marketing teams, the Senior Analyst is responsible for interpreting data from Adobe Analytics, Localytics, Comscore, and other platforms to measure the impact of new app features & effectiveness of marketing campaigns, troubleshoot technical issues, and AB test features to grow audience and improve user experience in the digital space.

The ideal candidate has a strong background with a variety of measurement platforms like Adobe Analytics, Localytics, Comscore, and Nielsen, and understands how to use these tools to perform analyses and reporting. He or she should have the curiosity and logical skillset to hypothesize user behaviors by digging into quantitative datasets, and the intuition to suggest explanations for trends and observations. The Senior Analyst should have excellent communication skills, with the ability to translate raw insights and data into stories about users and products and to communicate those stories back to both quantitative- and creative-minded stakeholders.

50%: Ad hoc analyses.
• Collaborate with stakeholders in product and marketing teams to create and answer questions about FNG apps and websites and their users.
• Investigate data from product launches, new features, and mature product areas to proactively uncover useful insights into user behavior and app performance and evaluate goals and objectives
• Analyze results from AB testing, refine test variations, and offer suggestions for product improvements
• Offer quantitative support to technical stakeholders in diagnosing and troubleshooting technical bugs and other issues impacting product goals

20%: Guidance, tutorials, and training
• Teach other researchers, product managers, and marketers how to make the best use of available data from tools like Adobe Analytics & Google Analytics

20%: Evergreen reporting

10%: Roadmapping
• Work with the analytics implementation team to identify new measurement opportunities & pain points with existing implementation

• B/A in Computer Science, Marketing, Business, Statistics, or other related fields
• 3-5 years experience in an analyst role
• 3+ years experience with Adobe Analytics (Omniture)
• Strong analytical, problem-solving, mathematical, and creative thinking skills
• Excellent communication and interpersonal skills
• Desire to work in a fast-paced, data-intensive environment
• Passion for digital media and technology

Preferred Skills & Experience:
• Prior experience with digital video, television, or entertainment fields Adobe Analytics Implementation Certification
• Familiarity with testing tools like Charles Proxy, Fiddler, Wireshark, or browser developer tools
• Familiarity with Agile software development workflows and related tools (JIRA, Confluence, Zendesk, etc)
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