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Senior Analyst - Data Science

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Our client a leading Video game publisher are actively investing in its audience capabilities in a way that will evolve the application of their data for use in product development, marketing, and monetization. They are looking for a thought-leader in analytical processes to lead this evolution.

The Data Scientist, Marketing Analytics will work closely with Product, Marketing, Studios, Engineering and Technology organizations to deliver world-class advanced analytics analyses of marketing activities and estimating their impact on sales. These projects will include, but are not limited to, Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, Unsupervised and Supervised Learning, Attribution Modeling of disaggregate event-stream data. 

What you’ll do: 
• Be the media measurement thought-leader and own the definition of KPI measuring, providing recommendations on new statistical/machine-learning approaches based on research and testing. 
• Design, build, validate and socialize advanced attribution models to optimize media mix 
• Develop meaningful cluster analysis based on both supervised and unsupervised learning models, driving actionable segmentation recommendations 
• Integrate with existing machine learning pipelines on propensity scoring and LTV projection to granularize the understanding of user journey and customer value 
• Build and improve ETL pipelines in support of data aggregation, movement and analysis 
• Establish through testing and experimentation the right statistical approach to delivering analytics insights 
• Provide thoroughly documented work products to enable smooth operations in production 
• Interpret and visualize model estimates and diagnostics 
• Work with senior management to answer strategic business questions through the use of behavioral data 

What you’ll bring: 
• 5+ years of experience in database mining/marketing with very large, complex and multi-dimensional datasets. 
• 2+ years of direct experience working in ad-tech with a proven track record of media mix optimization 
• Thorough understanding and ability to apply supervised and unsupervised learning models. 
• Must be able to synthesize disparate data to mine and communicate insights 
• Excellent collaboration and communication skills with a proven track record of working across all levels of the organization. 
• Experience with large individual customer behavioral data sets (gaming, retail, financial services) and expertise in communication channel best practices, including multi-channel marketing. 
• Technical mastery in advanced database mining tools such as SQL and SAS/R/Python (any of the three) with the ability to coach and train others on best practice. 
• Preferred experience working with Data Management Platforms, such as Adobe Audience Manager 
• Gaming experience particularly with the Call of Duty franchise a strong plus 
• Exceptional data analysis in Excel including ability to write macros 


 

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