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Senior Ad Copywriter

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We are looking for a super strategic thinker who is a marketing and advertising pro. Bring us your impressive portfolios and your high-level print/digital copy. We want the copywriter who thrives in a highly collaborative environment and produces their best when strategizing with team members. Your diverse channels will include www, mobile, SEM, social, etc, so bring your conceptual crafting skills and your problem resolution talent.


Requirements:
• Works directly and collaboratively with members of the creative team and business partners to develop and produce effective communications
• Demonstrates expert knowledge of advertising and marketing trends and translates business intent into creative strategies and executions that market products effectively
• Demonstrates understanding of intended audience; interprets market research and test results and can use findings to focus targeted marketing messages
• Facilitates brainstorm sessions; recognizes ideas that should go forward
• Writes, concise, informative and engaging copy and persuasively communicates creative ideas and rationale
• Monitors projects to ensure creative intent is not diluted.
• Brings processes, technology or people solutions to the table with regard the design or print process. Proven ability to coach and challenge design team to improve the effectiveness of creative
• Have strong presentation skills, able to communicate both tactically and strategically with the ability to clearly articulate creative rationale and communicate it to others for buy-in.
• Positive outlook and attitude - someone who naturally builds good rapport with team members.
• Strong integrated thinking skills.
• Able to consistently deliver quality work on time.

Experience:

• 4-year degree specializing in communications, creative writing, advertising, journalism or similar discipline.
• 4+ years writing experience (financial services experience preferred)
• Web, mobile and social experience required

Portfolio:
Web experience with direct response experience a must. Portfolio demonstrates a variety of experience with national advertising or marketing campaigns. Demonstrates industry and conceptual diversity. Evidence of “thinking outside the box” while achieving business goals.

Technical Knowledge:
• Experience with the Mac Platform
• Proficiency with Microsoft Office Suite
• Working knowledge of Adobe Creative Suite

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