SEARCH ACCOUNT MANAGER
The Search Account Manager will work on various client accounts, with primary responsibility for SEM campaigns in Google AdWords and Bing. Additional responsibilities include landing page optimization, regular reporting, and other activities such as Search Engine Optimization (SEO), social media, display media, and Facebook advertising, as needed.
Our goal with every client is to demonstrate that digital marketing is having a real business impact. We expect you to use every tool at your disposal, e.g. ad creative, keywords, bidding/budget optimization, user experience, ad targeting, and anything else you can think of to further this goal.
Understand and support clients’ business goals.
Research, design, and implement successful SEM campaigns.
Build strong relationships with clients and effectively communicate strategy, opportunities, and results with stakeholders.
Provide detailed reporting of work activities, performance metrics, behavioral data, and market trends.
Highly proficient in Excel - adept with pivot tables, vlookups, and formula building for text manipulation and data analysis.
Proficient in Google Analytics including initial setup, troubleshooting, custom segments, and AdWords linking.
Aptitude for analytical and quantitative reasoning; ability to identify business questions and conduct data analyses in order to find answers.
Excellent organizational and project management skills.
Demonstrated aptitude for understanding consumer behavior.
Ability to prioritize projects, pay attention to detail, and multi-task.
Strong written and verbal communication skills.
Function effectively under pressure and maintain a sense of humor.
Strong interpersonal and collaboration skills.
Willingness to help wherever needed.
Education and Experience
4 year degree in Marketing, Business or related field is desirable. Will consider a combination of experience and education related to the position.
3+ years of experience with two or more of the following: SEO, Website Usability, Marketing Analytics, Display Media Optimization, Social Media Management
3+ years of experience managing AdWords & Bing campaigns, with full responsibility for all aspects of the campaigns.
AdWords and Bing certifications are a plus.
Demonstrated experience with large campaigns is highly preferred
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SEARCH ACCOUNT MANAGER