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Search Specialist - Organic Search Marketing

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Search Specialist – Organic Search Marketing (SEO)
Onsite in Newton, MA

The Search Specialist is a self-motivated individual responsible for the daily execution of a client's organic search campaign. This includes the creation and delivery of winning organic search strategies, based on client's business objectives and using the latest knowledge of search engine algorithms.

Campaign strategy and implementation:
• Understand the client’s products, competition, industry landscape, marketing goals and objectives
• Review and analyze competitor sites and understand their organic search approach
• Define a campaign strategy and deliverables plan that meet or exceed client expectations including:
• Keyword strategies for optimal on-site performance
• Detailed site analysis and technical recommendations
• Detailed content recommendations
• Comprehensive linking strategy
• Work closely with other internal departments to develop fully integrated search campaigns
• Attend client and agency meetings to present deliverables, campaign strategies and tactics
• Always maintain positive client relationships

Campaign reporting, results and optimizations:
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
• Review rankings and linking data against internal measurements for success
• Review monthly client reports, verify accuracy and provide analysis
• Optimize campaigns accordingly to maximize client investment and to resolve performance issues
• Support SD in data acquisition or campaign insights for quarterly or annual business reviews
• Present practical ideas for future marketing expansion or optimization

Innovation and Organic Search Practice improvements:
• Stay current with industry trends, best practices and discusses potential impact with team on client work
• Think creatively and develop tools and innovative tactics to improve efficiencies or advance the practice
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
• Periodically aid in creating new business presentations
• Create or assist in creating POVs, best practices, and key process documentation
• Work towards Google Analytics certification

Skills and Experience
• 4 year college degree or equivalent work experience required, graduate degree a plus
• 1+ of experience in organic search engine marketing, agency experience preferred
• Strong data analytics and strategy background
• High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
• Exceptional oral, written and presentation/communication skills
• Excellent interpersonal skills and an eagerness to work as a member of a team
• Ability to think strategically and drive solid results to grow the business
• Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork

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