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Search Marketing/E-Commerce

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Aquent's client, a large national telecom company has a need for a Contractor to provide the services listed here. This contract is for a 6 month term with the possibility extending for duration of the contract (30 months) based on the needs of the Client and and performance of the worker. This position is FULL time and requires the candidate to be ONSITE in their Alpharetta, GA offices. If this position is of interest to you, please sget in touch with the following information: your resume(.doc), portfolio and your availability to further discuss with me. Or APPLY on the Aquent.com site.

Client operates a high-traffic website that serves e-commerce and self service support goals and contains vast amounts of online sales products and online self service support content. The Site Search Team is tasked with optimizing the search function online on Client’s websites. The position would contribute to operation of internal search and permanently adjust search to meet needs of Client stakeholders. Position is NOT SEM/SEO.

Tasks
• Track usage of site search
o Numerical/Stats
o Semantically
o Correlations (compare with extended stats from Analytics)
• Taking actions according to findings from prior task (reacting to trends)
• Documentation to establish proactive search tasks (anticipate seasonalities etc.)
• Monitor keywords and result sets returned by search engine
• Adjust synonym tables according to usage patterns and nature of content
• Cooperate with business partners about content strategy
• Building and advising a search centric content taxonomy (different areas)
• Ensure accurate site search results for ad-hoc and short term events
• Work with creative to produce search banners
• Adjust and maintain

Skills
• Experience in internet/portal/intranet search and operating principles of search engines
• Knowledge about how search engines process content and user queries
• Experience in guided navigation, operational principle around faceted search
• Knowledge around search design patterns
• Knowledge around search user patterns (e-commerce, content discovery)
• Knowledge of synonym relationships and usage
• Experience in relevancy ranking methodology/ relevance tuning for search
• Knowledge about web standards (HTTP/HTTPS, robots.txt, HTML, meta tags)

Tools
• search engine products (e.g. Endeca, Solr/Lucene, FAST or other)
• Web Analytics (e.g. Adobe Omniture)
• MS Office (primarily Excel)
• wget/curl
• Issue tracking, Agile
• Collaboration tools (Wikis etc.)

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