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Search Marketing Manager

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• Supportive and vibrant culture
• Generous salary package for the right person
• Combine your strong business acumen with your passion for digital marketing

An outstanding opportunity currently exists for a Search Marketing Manager within an extremely fast paced and energetic business. In this company they have high levels of empowerment and accountability both of which are underpinned by a pragmatic, down to earth approach.
This exceptional role requires an experienced, enthusiastic and analytical search marketing manager who thrives when it comes to SEM and SEO campaigns.
The Position
A key hire for the business, the role is focused on achieving desired lead volumes through the optimisation of SEM and SEO, key areas of responsibility will also include:

• Developing, implementing and managing long term and tactical SEM and SEO campaigns in Google Adwords and Bing Ads

• Manage the search division of the digital team

• Implement tag and tracking to ensure consistency and accuracy of reporting

• Manage external agencies to achieve desired outcomes and optimise landing pages to drive higher engagement from search traffic

• Engage and work with relevant internal stakeholders (including Product, Legal, Commercial, Data insights and BDC, SEO and Content Specialist, Digital & Offline Marketing) in the business to achieve desired lead volumes at given ROI KPIs through search acquisition channels.

• Brief and manage external stakeholders as required to achieve desired outcome.

• Contribute to the business in achieving key revenue targets

• Grow number of lead acquisition through budget constraints through effective SEM and SEO optimisations and bid management all verticals.

• Develop, implement and manage long term and tactical PPC campaigns in both Google Adwords and Bing Ads.

• Implement tag and tracking to ensure consistency and accuracy of reporting and customer data.

• Reporting and search competitor analysis to provide insights in competitor activity and trends across business verticals.

• Ownership of current automated bid management and monthly performance reporting across all business verticals

Skill requirements

The role needs a driven, self-motivated and results-focused individual:

• Experienced in executing effective search campaigns

• People management experience highly beneficial

• Highly experienced in influencing a range of internal and external stakeholders.

• Strong ability to draw insight from data (ROI, PPC etc) and implement appropriate strategies to increase conversion will set you apart.

• Some HTML coding experience/understanding would be beneficial although is not essential

• Display/Remarketing disciplines experience

This is a fantastic opportunity to head u a small team within a rapidly expanding and digitally focused business, representing an exciting brand. If you feel you are capable of undertaking this challenging but hugely rewarding role please apply today.

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