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Search Marketing Manager

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Looking for a senior search marketing professional with demonstrated experience in increasing online sales via site search. Duties include optimizing search results to maximize effectiveness and developing strategies and plans for search-driven sales growth.

Responsibilities also include:
• Take ownership of Adobe Search & Promote tool for site search.
• Continually monitor site search results for insights on product and page performance and create plans for improvements.
• Research effectiveness of keywords.
• Create strategies and plans for merchandising products in search results.
• Generate weekly and monthly reports on internal site search for executive review.
• Take accountability for site search traffic performance.
• Occasional development of sitemaps and flow diagrams to illustrate requirements.
• Work with large, geographically dispersed teams.
• Coordinate activities with external organic search and SEM teams.

Required Skills & Experience
• Bachelor’s Degree in Information Science, Advertising, Marketing, Computer Science, Math, MIS, English, Journalism, Communications, or related field.
• 6+ years of experience in online marketing with demonstrated experience in increasing online sales through site search.
• 6+ years of experience in website production with a firm grasp of website fundamentals.
• 4+ years of experience applying web and e-commerce metrics analysis to problem-solving solutions.
• 2+ years of experience with Adobe Search and Promote.
• Advanced experience with site optimization tools.
• Fully up-to-date on current e-commerce tools and techniques.
• Powerpoint and Excel wiz.
• Able to make timely decisions, anticipate problems and provide creative solutions.
• Must be extremely detail oriented and have a passion for thoroughness and accuracy.
• Very strong organization and time management skills.
• Ability to work well within a team environment and under pressure of deadlines.
• Demonstrated ability to work on multiple projects simultaneously.
• Experience with Endeca a plus.
• Experience with Adobe Test & Target a plus.

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