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Search Engine Optimization Analyst

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Search Engine Optimization Analyst
Global Media Search Engine Marketing

General Job Summary
As a Search Engine Optimization Analyst for client, you will be responsible for the execution of Media Optimization strategy for some of the most recognizable brands in the world. The objective of this position is to increase qualified traffic from search engines by auditing and optimizing media components on the web site, making recommendations and reporting success in order to ensure that our websites conform to industry best practices as it relates to search engine friendly design.

Job Responsibilities

➢ Optimize or create Page Titles, Meta Descriptions, Meta Keywords, and Image ALT Tags for new and existing web pages
➢ Review website content index, wireframes, comps and copy drafts to ensure proper usage of important keyword phrases in URL’s, links and page body
➢ Locate missing or duplicate HTML tags and correct to ensure every page is unique
➢ Perform keyword research to determine appropriate keyword targets when required
➢ Identify areas of concern within websites that could prohibit major search engines from finding our content
➢ Maintain global files that are important for SEO, including robots.txt and XML sitemaps
➢ Track the success of SEO efforts through the use of detailed reports created through web analytics, ranking and proprietary in-house software
➢ Perform regularly scheduled audits of websites to identify areas of opportunity
➢ Keep pace with the search industry trends and developments and seeing through implementation of new technologies that enhance SEO presence

Required Skills & Education

➢ 3-5 years executing search engine optimization for a high volume website
➢ 1-2 Year experience of optimizing for Local Search.
➢ Experience with using Google and Bing Webmaster Tool
➢ Good understanding of HTML, Website development and web servers
➢ Ability to work well with cross-functional teams and prioritize tasks and effectively multi-task in a deadline driven atmosphere
➢ Comfortable working with team members at all levels, including senior management
➢ Familiar with a major web analytics vendor such as Omniture, Coremetrics or Webtrends to drive marketing decision making
➢ High proficiency with Microsoft Excel
➢ Ability to quickly learn new software packages

Preferred Skills & Education

➢ Basic knowledge of JS and CSS
➢ Familiar with Social Media Optimization and SEO for mobile devices.
➢ Familiar with Image and Video Optimization
➢ Strong understanding of server response codes and redirects
➢ Experience working on lead generation and/or e-commerce campaigns

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