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Search Engine Marketing Specialist

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A great client looking for Search Engine Marketing Specialist!

This position will manage search engine optimization and marketing activities such as: content strategy, link building and key word strategy to increase rankings on all major search networks. The position will also manage SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Key Responsibilities:

• Search Engine Optimization
• Pay per click campaigns
• Social Media Marketing
• Mobile Marketing
• Display Advertising

Other responsibilities:

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Requirements:

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
• Proven ability to purchase Display Advertising and analyzes the results
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools Experience with A/B and multivariate experiments
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree Computer Science, Marketing, General Business
• 4-5 Years experience in Search Marketing

The ideal person for this position will also possess these characteristics:

• Strong problem solving abilities, ability to think creatively
• Excellent communication skills
• Strong graphic design skills
• High level of creativity
• High degree of comfort/knowledge of the Internet
• Customer oriented attitude with a strong sense of urgency and constant follow-up
• Ability to accept constructive criticism
• Willingness to research and learn new technology
• High level of curiosity and the ability to conduct in-depth research
• Ability to analyze data, draw conclusions and recommend actions
• High energy

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