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Search Engine Marketing Specialist

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Are you a change maker? Are you an inspired thinker ready to creat innovative solutions? Then this is the job for you! Our client has an immediate opportunity for an experienced Search Engine Marketing professional to join their team.

The Search Engine Marketer will be responsible for:
• Supporting Digital Marketing Manager in working with internal Account Services and Business Development teams to produce new SEM campaigns
• Overseeing social media strategy/initiatives for the Agency
• Staying current with new technologies and keeping the Agency at the forefront of developments in digital marketing
• Knowledge of website/landing page testing (e.g, A/B tests, multivariate testing, and heatmapping)
• Developing, implementing and managing SEM campaigns using Google AdWords & Content Network, LinkedIn, Yahoo/Bing, and Facebook
• Optimizing and developing strategies for keyword campaigns to increase effectiveness; maintains keyword campaigns within specified budgets
• Identifying numerical trends within SEM accounts
• Creating and implementing new SEM & SEO strategies
• Tracks, reports, and analyzes website analytics, initiatives and campaigns
• Optimizes copy and landing pages for search engine marketing
• Performs ongoing keyword discovery, expansion and optimization
• Researches and implements search engine optimization recommendations
• Develops, researches, and implements content marketing initiatives

Requirements:
• Bachelor’s Degree in Marketing, Communications, or related field
• 3-5 years of SEM/SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends, Raven Tools, Visual Website Optimizer)
• Up-to-date with the latest trends and best practices in SEM/SEO
• Excellent critical thinking and problem solving skills
• An entrepreneurial spirit – hard-working, self-motivated and confident
• Balanced strategic/tactical thinker
• Ability to take initiative, work independently and creatively, with strong organizational skills and attention to detail
• Excellent presentation skills, and superior knowledge of Microsoft Excel
• Superior communication skills, both written and verbal

Not the right fit? Vitamin T/Aquent has a stellar talent referral program, so don't hesitate to pass this along to colleagues that may be interested. Here's the link: http://aquent.us/rewards/details.htm?c=US

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