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Search Engine Marketing (SEM) Specialist

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We are seeking a Search Engine Marketing (SEM) Specialist. Our ideal candidate must possess a keen understanding of paid search, ideally in the B2B marketing space. You will have the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, bidding strategies, creative testing, and analytics. You must be fluent in Google AdWords and Bing Ads marketing platforms and be on the forefront of new search technologies.

Job Specifications
• Engage in all facets of search media campaigns, including initial planning, implementation, ad copy development, monitoring, optimization, analysis and reporting
• Manage 50+ SEM campaigns at one time to an effective cost per order rate target
• Manage campaigns across key metrics including order volume, total revenue and margin
• Work with Marketing and Account Management teams to identify and execute additional SEM opportunities
• Work with internal teams to identify outside factors impacting SEM performance and make recommendations on campaign updates in order to maintain performance metrics
• Monitor the overall performance of paid search efforts and report key information to management
• Manage all aspects of paid search campaigns, such as generating ranking reports, conducting site audits and working with Account Management to handle client concerns
• Maintain and optimize current search engine campaigns while launching new campaigns on an ongoing basis
• Ability to analyze and forecast ROI of SEM campaigns

Qualifications

• 5+ years of hands-on Paid Search (Search Engine Marketing) experience
• Extremely knowledgeable in SEM optimization techniques and campaign monitoring
• Comprehensive understanding of keyword research
• Organized and detail-oriented
• Personable and patient to work with team members

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