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Search Engine Marketing Manager

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Vitamin T client is a marketing company that develops and utilizes predictive modeling tools to maximize sales from inbound calls and online and mobile application transactions. We are seeking a Search Engine Marketing Manager.

As the Search Engine Manager, you will use your skills in implementing, optimizing and reporting on Cost per Order driven SEM campaigns. You will work to ensure new campaigns launch on schedule and that existing campaigns are continually optimized, and you will be critical in managing and providing information as to the performance of our search channel.

Job Specifications

• Engage in all facets of search media campaigns, including initial planning, implementation, ad copy development, monitoring, optimization, analysis and reporting
• Manage 50+ SEM campaigns at one time to an effective cost per order rate target
• Manage campaigns across key metrics including order volume, total revenue and margin
• Work with Marketing and Account Management teams to identify and execute additional SEM opportunities
• Work with internal teams to identify outside factors impacting SEM performance and make recommendations on campaign updates in order to maintain performance metrics
• Monitor the overall performance of paid search efforts and report key information to management
• Manage all aspects of paid search campaigns, such as generating ranking reports, conducting site audits and working with Account Management to handle client concerns
• Maintain and optimize current search engine campaigns while launching new campaigns on an ongoing basis
• Ability to analyze and forecast ROI of SEM campaigns

Qualifications

• 5+ years of hands-on Paid Search (Search Engine Marketing) experience
• Extremely knowledgeable in SEM optimization techniques and campaign monitoring
• Comprehensive understanding of keyword research
• Organized and detail-oriented
• Personable and patient to work with team members

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