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Search Engine Marketing Expert

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We are looking for an SEM expert to manage a Mobile App search engine optimization and search strategies. You will be responsible for managing all SEM activities such as content strategy, link building and keyword build and strategy to increase rankings within this search engine. We are looking for someone who is analytical with a drive to truly understand company goals, and leverage that information into actionable recommendations and long-term strategic roadmaps.

Responsibilities:
-Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
-Optimize copy and landing pages for SEM.
-Work to ensure SEO best practices are properly implement on newly developed accounts

Minimum Requirements:
-BA/BS Degree - (degree in advertising/journalism preferred)
-3-5 years SEM experience within technology space
-In-depth experience with website analytics tools (e.g, Google Analytics(preferred), Omniture, WebTrends)
-Experience with bid management tools (e.g.,Marin, Kenshoo)
-A self-starting, fast-working, scrappy, crazysmart, grown-up media strategist, who also fully understands the media buying world.
-Someone who wants to make great work, but also has a healthy skepticism towards traditional marketing.
-Strong organizational skills, written and oral communication skills.
-Ability to multi-task, and work efficiently in a high-paced environment

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