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Search Engine Marketing Analyst

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General Job Summary
As a Search Engine Marketing Analyst for client, you will be responsible for the tactical execution of the paid search marketing strategy for some of the most recognizable brands in the world. The objective of this position is to develop, implement, optimize and report on paid search marketing initiatives in order to meet the goals of marketing and website stakeholders.

Job Responsibilities

➢ Work directly with major search engines to create keyword and copy proposals for new campaigns or accounts based in objectives of marketing partners
➢ Implement search marketing campaigns with major search engines and ensure they are setup to track properly with Omniture and internal reporting tools
➢ Review and optimize accounts daily in order to maximize efficiency based on account objectives and ensure they are hitting spend goals
➢ Manage bid rules and optimization at the campaign, ad group and keyword levels to drive account performance
➢ Utilize Omniture and internal reporting tools to create weekly SEM reports for Account Managers that summarize the performance of accounts for the previous week
➢ Work with peers to define policies, processes and procedures to ensure a smooth environment that meets all stakeholder requirements
➢ Execute and report on testing initiatives to test ad copy and landing page variations
➢ Record and distribute meeting minutes for meetings with key business partners

Required Skills & Education

➢ 2+ years executing search marketing for a high volume consumer website
➢ Must have a thorough working knowledge of paid search engine marketing
➢ Well versed in Google Adwords and Microsoft AdCenter paid search interfaces
➢ Ability to work well with cross-functional teams and prioritize time
➢ Comfortable working with team members at all levels, including senior management
➢ Familiar with a major web analytics vendor such as Omniture, Hitbox, Coremetrics or Webtrends to drive marketing decision making
➢ High proficiency with Microsoft Excel
➢ Ability to quickly learn new software packages

Preferred Skills & Education

➢ Experience using third party bid management applications
➢ Experience working on e-commerce and/or lead generation campaigns
➢ Experience with Social Media marketing such as Facebook, Youtube, Twitter a plus

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