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Search Engine Marketer

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You will be responsible for the management of a paid search budget, including PPC and display campaigns, for the Consumer segment of our client's organization. The successful candidate will manage agency/partner relationships, perform campaign analysis and make recommendations, and report on all performance metrics for the program. This role will also include managing other online demand generation efforts as new opportunities arise and working with other Digital Marketing leaders on the team.

WHAT YOU'LL BE DOING:

> Developing and implementing all PPC and display campaigns
> Tracking, monitoring and optimizing campaigns and landing page experiences
> Managing forecast, traffic and performance metrics on a daily, weekly and quarterly basis
> Tracking competition and updating the team on industry trends
> Monitoring and tracking results on other marketing communication initiatives as they relate to search
> Preparation of weekly presentation of results and actions
> Working closely with agency partners to develop campaigns, analyze data and optimize results
> Managing Quarterly Business Reviews given by agency and Google
> Working closely with search engine optimization (SEO) Lead on Global team to improve natural rankings/results in conjunction with PPC campaigns
> Building relationships with key global colleagues
> Facilitating the timely transfer of globally driven information and strategies to team members within Canada
> Driving alignment with global and U.S. strategies

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