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Search & Social Media Manager

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The Manager, Media Operations and Technology within Consumer Marketing will be responsible for the development and execution of all multichannel media ad campaigns. S/he should be the go-to expert in all ad-related technical issues with great expertise on internet technology, 3rd party ad serving (all channels), measurement tags, campaign configuration, ad brand safety, viewability, and front end data. Additionally, this person will be responsible for keeping up-to-date with and evaluating new technologies, while using them to create and shape media campaign implementation and optimization strategies. We are looking for process-driven innovators with a passion for technology and a knack for working across teams, brands, and capabilities. 

As part of a centralized Digital Marketing team, s/he will partner closely with individual brand/magazine title marketing teams to help reach their goals. 

This is an opportunity to shape and transform the digital media operations for continued growth. 

Key Responsibilities: 
• Responsible for campaign implementation 
• Drive the discussions and development of back-end technology for campaigns 
• Lead and advise internal teams regarding advanced media technologies 
• Evaluate new technology and new vendors against current infrastructure 
• Able to own and independently manage advanced technologies within campaigns 
• Participating in strategic technology discussions 
• Serve as a resource for ad tech tool questions and trainings outside of Media team expertise 
• Able to articulate all levels of technology to a variety of roles (from peers to managers) with different perspectives 
• Gain understanding of past scope, and evaluate and recommend new approaches to scoping the work 
• Manages technology deliverables and communications specs, program details and deadlines 

Required Experience and Qualifications: 
• Bachelor’s degree from accredited college or university 
• 2-3 years of experience in Digital Media Operations, Digital Ad Ops, Digital trafficking. 
• Expert-level understanding of DCM ad serving 
• Experience with Programmatic & digital technology landscape (DMPs, DSPs, ad servers, tag management tools, site-side analytics, attribution models) 
• Strong working knowledge of HTML, CSS, and JavaScript 
• Understanding of third-party ad tags (HTML5, VAST, VPAID) 
• Experience with investigation tools (i.e. Google Analytics, Fiddler/Charles proxies, Web Developer Tools) 
• Solid foundation of back-end tagging, including advanced custom floodlight variables, custom reports etc. 
• Strong analytical skill set, capable of analyzing and reacting to digital performance data 
• Excellent communication and presentation skills, combined with the ability to collaborate across functions 
• Ability to multi-task, and work efficiently within a high-paced changing environment 
• Troubleshoot tracking pixels across platforms 
• Working knowledge of CRM metrics pertaining to customer lifetime value, customer acquisition costs, retention, etc. 
• Passionate and knowledgeable about existing and emerging digital media and ad products

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