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Search & Online Marketing Specialist

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Online/Search Marketing Specialist for a growing boutique digital branding and marketing
firm that specializes in brand development, web development, and search marketing. As the
Online Marketing Specialist, we are looking to you to be our resident expert in B2B organic and
paid search marketing. You will interface with clients, establish & implement the firm’s online
marketing methodologies, & provide regular reporting.
This is a very hands-on position that requires both strategic vision and tactical execution. The
role is about 50% organic SEO, 20% PPC management, 20% content marketing, and 10% social
media management. You will be responsible for understanding a client’s business objectives,
creating their online marketing strategy (including organic SEO, link building, PPC, social
media, etc.) and then carrying out that strategy on a day-to-day basis. You will be responsible for
delivering measurable results and quality analysis to clients on a monthly basis.
You will be required to demonstrate cutting-edge knowledge of online marketing techniques in
communication with clients and stakeholders, both in existing client relationships and in new
business development situations. The position will report directly to the Director of Interactive &
Production.

FEATURES:
• Unique Role: Responsible for leading and directing the search marketing strategies of the firm,
and its many clients. This position will be an integral part of the company and one of the key
people from an online marketing perspective for new and existing clients.
• Growth Potential: There is a tremendous amount of growth potential in this role as you will be
leading the firm’s evolving digital marketing strategies & initiatives, and responsible for helping
to grow this key component of the firm’s services & revenue.
• Excellent Compensation & Benefits: Highly competitive compensation package.
• Desirable Geography: Work in Central NJ – highly commutable from NJ or PA.
• Continuous Learning: Firm encourages and sponsors continuing education opportunities
• Client Interaction: This position regularly interfaces directly with clients and potential clients.

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