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Search & Online Advertising Manager

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Our financial services client located in Dedham, MA is looking for a Search & Online Advertising Manager for a 6-month contract position. The Search and Online Advertising Manager will:

• Provide oversight and day-to-day management of all online media/acquisition efforts for assigned business lines
• Develop, refine, and execute online media recommendations with media, SEM/SEO and creative agencies
• Enable and QA ad tracking
• Provide universal ad creative and landing page production for all online media, onsite promotion, 1:1 marketing ads
• Produce landing pages and tracking to support direct marketing and offline advertising
• Optimize cross-agency integration to ensure alignment of creative and SEM recommendations with media buys
• Optimize cross-discipline agency integration to ensure alignment between offline and online media buys and creative
• Manage front-end SEO page development implementation and optimization
• Proactively identify and build additional online advertising / acquisition opportunities for bank, i.e. new vendor offerings; create a roadmap of opportunity testing

Candidate should have:

• 6-8 years of experience and proven strength in e-marketing tactics
• Bachelors degree required; BA in eCommerce or Web Marketing preferred
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Online advertising
• Web site content management
• Web project management
• A/B split and multivariate testing
• Interdepartmental and vendor collaboration skills
• Business case development skills
• Vendor exploration and management skills
• Web marketing results reporting and analysis Qualifications:

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