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Search & Auction Media Analyst | Folger

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General Job Summary

As a Search & Auction Media Analyst for Walt Disney Parks and Resorts, you will be

responsible for the tactical campaign execution, analysis and reporting of the paid

search engine and auction media marketing strategy for some of the most

recognizable brands in the world. The objective of this position is to develop,

implement, optimize and report on paid search engine marketing and other auction-

based media initiatives for The Walt Disney Company in order to meet the goals of

marketing and technology stakeholders. This role is an expert in Google Adwords and

Bing Ads while also having solid working knowledge of Facebook and Twitter

advertising. This role reports to the Manager, Search & Auction Media Activation.

Job Responsibilities

 Perform daily campaign management of multiple large scale Paid Search (PPC)

and Auction Media campaigns which include: campaign launches, budget

management, bid management, analytic tracking and reporting, multivariate

testing and participation in beta program testing.

 Employ excellent working knowledge of search engine marketing and social

marketing media to drive strong traffic and conversion results from proposed

strategies and be able to obtain valuable insight for communication to key

marketing partners

 Demonstrate strong data analytics acumen by leading the execution, analysis and

presentation of data for ad copy, landing page and beta testing initiatives with

the ability to derive conclusions and actionable next steps from results

 Manage bid rule strategy and optimization efforts at the campaign, ad group and

keyword levels to drive account performance

 Manage daily budget tracking process to make sure monthly spending levels are

on pace

 Utilize team task management system to manage and execute assignments as

well as possess the ability to prioritize assignments based on urgency and

importance

 Create detailed keyword and ad copy proposals for new campaigns or accounts

based on objectives provided by Search & Auction Media Manager and key

marketing partners

 Develop and maintain the timely distribution of detailed Search & Auction Media

reports that summarize the overall and individual performance of assigned

accounts

 Provide mentorship and training across multiple software platforms for team new

hires

 Collaborate with management and team members to define policies, processes

and procedures to further drive efficiencies and performance for key stakeholders

 Keep current on Search & Auction Media industry and propose new ideas to

further enhance campaign tactics

 Perform at a high level in a fast paced, time intensive, deadline driven work

environment

Required Skills & Education

 3-4 years executing search engine marketing for a high volume consumer

website

 Must have an excellent working knowledge of paid search (PPC) marketing and

possess a solid understanding of social media advertising tactics in Facebook and

Twitter

 Bid management experience with a focus on creating and implementing

automated rules

 Strong data and statistical analysis experience and possess the ability to interpret

results into actionable items

 Must have excellent knowledge in the following search engine interfaces and

tools: Google Adwords, Google Adwords Editor, Bing Ads, Bing Ads Editor

 Strong working knowledge with a major web analytics vendor such as Adobe

(Omniture) SiteCatalyst, Hitbox, Coremetrics or Webtrends

 Excellent presentation and written skills with experience in presenting to senior

leadership

 Ability to work well with cross-functional teams and prioritize time

 Comfortable working with team members at all levels, including senior

management

 Strong attention to detail and measurable success in campaign optimization and

reporting.

 High proficiency with Microsoft Excel and PowerPoint

 Highly motivated with an ability to learn new software packages quickly

Preferred Skills & Education

 Experience using third party bid management applications

 Experience working on e-commerce and/or lead generation campaigns

 Four year degree in Marketing, Finance, Information Sciences, Statistics, Economics

 Prefer experience with SQL and relational databases such as MSSQL or MySQL

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